The advertisements for ground coffee sold by Khokho's Inc.state,"The highest quality coffee doesn't have to be expensive." This is an example of how a product communicates its _____.

Question

The advertisements for ground coffee sold by Khokho's Inc.state,"The highest quality coffee doesn't have to be expensive." This is an example of how a product communicates its _____.​

Quizplus · Accepted Answer

The statement suggests that Khokho's Inc. offers high-quality coffee at a lower price, which is a competitive advantage over other brands that might be more expensive.

The Advertisements for Ground Coffee Sold by Khokho's Inc