The first action a marketing team should take when initiating a social media campaign is:

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Establishing a listening platform is the first action a marketing team should take when initiating a social media campaign. This involves monitoring social media platforms to understand what consumers are saying about the brand, its products, and its competitors. This can help the marketing team to identify consumer needs, preferences, and pain points, and to tailor its social media strategy accordingly. Only after establishing a listening platform can the marketing team move on to identifying potential consumers, selecting the medium for the campaign, and deciding which tools and platforms to use.

The First Action a Marketing Team Should Take When Initiating