Profit-oriented pricing objectives include:
A)target return on investment.
B)target market share.
C)sales maximization.
D)status quo pricing.

Question

Quizplus · Accepted Answer

Profit-oriented pricing objectives aim to generate maximum profit for the company. Target return on investment is a profit-oriented pricing objective as it sets a pricing strategy to earn a specific return on the company's investment. Target market share and sales maximization are sales-oriented pricing objectives that focus on increasing sales volume rather than profit. Status quo pricing is a pricing objective that maintains the current price without any changes, which is not profit-oriented.

Profit-Oriented Pricing Objectives Include