Janessa Inc., a reputed brand for fine art supplies, is implementing an international strategy. Slalom Corp., a maker of mini computer tablets, is pursuing a global-standardization strategy. Which of the following statements most likely holds true in this scenario?

Question

Quizplus · Accepted Answer

Slalom most likely focuses more on cost-reductions when compared to Janessa Inc. The global-standardization strategy arises out of the combination of high pressure for cost reductions and low pressure for local responsiveness. An international strategy is advantageous when the multinational enterprise MNE faces low pressures for both local responsiveness and cost reductions.