WackyPop Inc. produces an inexpensive microwave popcorn that is well tailored for the tastes of U.S. consumers. However, it has failed to satisfy the consumer preferences of its host country, Japan. Which of the following categories has WackyPop performed poorly in?

Question

Quizplus · Accepted Answer

Local responsiveness is the need to tailor product and service offerings to fit local consumer preferences and host-country requirements. WackyPop has performed poorly in this regard because it has failed to satisfy the consumer preferences of its host country, Japan.