Before estimating how much profit and how much market share can be earned at each possible price of a product,a company is most likely to:

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Before estimating profit and market share, a company should determine the corresponding costs for each possible price. This will help to ensure that the company is able to earn a profit at each price point, as well as enable the company to make informed decisions about which price point is most advantageous for achieving its business objectives. Choosing the ROI target, estimating industry supply, and implementing pricing segmentation may be relevant factors to consider in the pricing strategy, but determining costs is a critical step that should be taken first.

Before Estimating How Much Profit and How Much Market Share