A _____ is the general level at which a company expects to sell a good or service.
A)functional price
B)base price
C)premium price
D)mark-up price

Question

​A _____ is the general level at which a company expects to sell a good or service.
A)functional price
B)​base price
C)​premium price
D)mark-up price

Quizplus · Accepted Answer

The base price is the general level at which a company expects to sell a good or service. Functional price refers to the price that covers the cost of the product and its distribution, premium price refers to a higher price that is charged for a product of superior quality, and mark-up price refers to the difference between the cost of a product and its selling price.

​A _____ Is the General Level at Which a Company

A _____ Is the General Level at Which a Company