ABX Inc. is an electronic appliances manufacturer that has many strategic business units (SBUs), among which, television and computers share a close relationship. These SBUs have to fight each other for R&D funding because there is a combined amount set aside for these two units. However, they share technological findings with each other and work together to ensure that their combined output is better that of the other SBUs. Such a relationship between SBUs in a business is referred to as

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Such relationships between SBUs that are competitive, yet cooperative, are termed as co-opetition. Co-opetition among SBUs is both inevitable and necessary. They compete with one another for resources like capital and managerial talent, but they also need to cooperate to share competencies.

ABX Inc Is an Electronic Appliances Manufacturer That Has Many Strategic