Which of the following real-world scenarios best exemplifies the use of organizational culture to build competitive advantage?
A) W. L. Gore & Associates organizes its employees into project-based teams.
B) Apple develops high-tech products that are preferred by consumers across the world.
C) Southwest Airlines pilots sometimes help load baggage, which results in quick turnaround time.
D) GM offers compensation if its products do not meet a consumer's expectations.

Question

Quizplus · Accepted Answer

Southwest Airline's (SWA's) business strategy-being a cost-leader in point-to-point air travel-is fairly simple, and that SWA's competitive advantage actually comes from its unique culture. Friendly and highly energized employees work across functional and hierarchical levels. Even Southwest's pilots pitch in to help load baggage quickly when needed. As a result, SWA's turn time between flights is only 15 minutes, whereas competitors frequently take two to three times as long.

Which of the Following Real-World Scenarios Best Exemplifies the Use