Grameen Bank in Bangladesh was founded to provide microcredit to impoverished farmers who wanted to start their own entrepreneurial ventures that would help themselves climb out of poverty. This best exemplifies Michael Porter's suggestion that

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Michael Porter suggests expanding the customer base to bring in nonconsumers such as those at the bottom of the pyramid-the largest but poorest socioeconomic group of the world's population. Muhammad Yunus, winner of the 2006 Nobel Prize, founded Grameen Bank in Bangladesh to provide small loans (termed microcredit) to impoverished villagers, who used the funding for entrepreneurial ventures that would help themselves climb out of poverty.

Grameen Bank in Bangladesh Was Founded to Provide Microcredit to Impoverished