Seth is a competitive body builder. He says he has to have his 12-oz package of protein powder to "feed his muscles" every day. On the basis of this information, what can you conclude about his price elasticity of demand for protein powder?
A) It is elastic.
B) It is perfectly elastic.
C) It is perfectly inelastic.
D) The price elasticity coefficient is 0.

Question

Quizplus · Accepted Answer

Seth's demand for protein powder is likely to be perfectly inelastic. This is because he views the protein powder as a necessary component of his bodybuilding regimen and is unlikely to significantly decrease his quantity demanded, even if the price of the product were to increase.

Seth Is a Competitive Body Builder