
The pair of handmade green leather Italian shoes Michael ordered online finally arrive after waiting for 2 months.After wearing them for less than a week he discovered that the shoes are very uncomfortable.Michael went back to wearing an old pair with his green suits and stashed the new pair in the back of his closet.When asked by his boss why he doesn't simply give away the new pair, he said: "But I paid so much for them." Michael's behaviour
A) is rational: he should not discard a valuable item.
B) ignores the fact that the purchase price is now a sunk cost and has no bearing on whether he should give them away or not.
C) supports the endowment effect which states that ownership of an item makes it more valuable.
D) is rational because the more you pay for an item the more valuable it is.
Correct Answer:
Verified
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