Reebok has used Sidney Crosby to create the impression that Sidney Crosby hockey equipment is superior to any other hockey equipment.Reebok is attempting to

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Reebok is using Sidney Crosby to differentiate their hockey equipment from other types of hockey equipment, creating the impression that Crosby's endorsement makes it superior to other equipment. This is a common strategy to set a product apart from competitors and make it more desirable to consumers.

Reebok Has Used Sidney Crosby to Create the Impression That