Multiple Choice

Reebok has used Sidney Crosby to create the impression that Sidney Crosby hockey equipment is superior to any other hockey equipment.Reebok is attempting to
A) differentiate Sidney Crosby hockey equipment from other types of hockey equipment.
B) lower the marginal cost of producing Sidney Crosby hockey equipment.
C) increase its profit by raising the price of Sidney Crosby hockey equipment.
D) convince consumers that Sidney Crosby hockey equipment is no different from other hockey equipment favored by celebrities.
Correct Answer:
Verified
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