If you exhibit the endowment effect as a decision maker, then you are
A)deciding on the basis of sunk costs.
B)buying something you can't really afford because you expect to save in the future.
C)ignoring non-monetary opportunity costs.
D)consuming based on celebrity endorsements.

Question

Quizplus · Accepted Answer

The endowment effect refers to the tendency of people to value something more highly simply because they own it, which can lead to ignoring non-monetary opportunity costs associated with keeping the item.

If You Exhibit the Endowment Effect as a Decision Maker