After having a monopoly in the diamond market for many years, by 2000 the De Beers company faced competition from other companies.To maintain its market share, De Beers
A)began buying so-called "blood diamonds" in order to keep these diamonds out of the control of other diamond companies.
B)adopted a strategy of differentiating its diamonds. Each of its diamonds is now marked with a microscopic brand.
C)bought diamond mines in Canada and Russia that had been its competitors.
D)lowered the prices of its diamonds to make the market appear less profitable to potential competitors.

Question

Quizplus · Accepted Answer

De Beers differentiated its diamonds by marking them with a microscopic brand, a strategy that helped maintain customer loyalty and distinguish its diamonds from those of its competitors. The other options are not accurate strategies that De Beers used to maintain its market share.

After Having a Monopoly in the Diamond Market for Many