Table 11-9 Alistair Luggage and Baine Baggage Are the Only Firms Selling
Question 344
Question 344
Multiple Choice
Table 11-9 Alistair’s (A) Choices Baine’s (B) Choices Increase advertising budget Leave advertising budget as is Increase advertising budget A: $30,000 profit B: $30,000 profit A: $50,000 profit B: $10,000 profit Leave advertising budget as is A: $10,000 profit B: $50,000 profit A: $40,000 profit B: $40,000 profit Alistair Luggage and Baine Baggage are the only firms selling luggage in the upscale town of Montecito. Each firm must decide on whether to increase its advertising spending to compete for customers.If one firm increases its advertising budget but the other does not, then the firm with the higher advertising budget will increase its profit. Table 11-9 shows the payoff matrix for this advertising game. -Refer to Table 11-9.Does Baine have a dominant strategy and if so,what is it?
A) Yes, Baine should increase its advertising budget. B) Yes, Baine should keep its advertising budget as is. C) There are two dominant strategies: if Alistair increases its advertising budget, then Baine's best bet is to keep its budget the same but if Alistair does not increase its spending then Baine should raise its advertising budget. D) No, there is no dominant strategy.
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