Aligning the Pandora brand with a national nonprofit has many benefits. However, the CEO is still not convinced. Which of the following statements, if True, would support the argument made by the CEO to NOT tie sales of Pandora's breakfast oatmeal to the American Heart Association?
A) The move might inspire competitors to seek similar such associations.
B) Federal regulation of health-related claims has decreased in recent years.
C) Pandora would garner public goodwill for the future.
D) Associating with a nonprofit would lead to better relations with governmental agencies.
E) If the nonprofit received negative publicity over something, the consumer reaction could have a spillover effect on Pandora.
Correct Answer:
Verified
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