The vice president of Fembooks argues that they will encounter too many difficulties in taking the business global via the Internet. The president argues that the benefits would be worth the problems encountered. Which of the following statements, if True, would support the argument of the vice president against going global?
A) While English is the dominant language of the Internet, more local traffic would be generated by Web pages in the local language.
B) Being a niche business, going global over the Internet would not put a huge strain on existing personnel.
C) Shipping books overseas could easily be handled by UPS, FedEx, or airmail.
D) Sales predictions for overseas expansion anticipate an initial 30 percent increase, then tapering off to a 20 percent increase annually.
E) Increased Internet advertising costs would be a fairly inexpensive investment to increase business on a global basis.

Question

Quizplus · Accepted Answer

A) Choice A would support the vice president's argument against going global in that generating Web pages in a variety of languages would be a disadvantage. While there are software packages that do literal translations, many terms do not translate literally, and back translation would be needed to ensure accuracy. Choices B, C, D, and E would all support the president's argument for expanding globally. Not having to hire additional personnel and not having shipping concerns would be advantages for an Internet business. Increasing sales while not greatly increasing advertising costs would also be an advantage.

The Vice President of Fembooks Argues That They Will Encounter