Companies that price their product low enough to attract a large number of buyers are most likely pursuing which of the following goals?
A) stable market pricing
B) high profits
C) stable market activity
D) low market volatility
E) high market share

Question

Quizplus · Accepted Answer

E) Because marketers are willing to accept minimal profits, even losses, to get buyers to try products, they are likely pursuing a goal of high market share. A goal of high market share indicates that the marketer is aiming to eventually supply a larger portion of the market.

Companies That Price Their Product Low Enough to Attract a Large