Extensive analysis reveals that if Personal Devices offered Indian customers products at multiple price points, the company would initially earn more profits but damage the brand in the long term. Which of the following, if True, would weaken the argument that Personal Devices should offer products at multiple price points?
A) The Indian market is sufficiently large to support offerings at multiple price points.
B) Taiwanese manufacturers have focused on the low to medium end when selling to their domestic markets.
C) Brand image is the sum total of customer perceptions about a company.
D) Research shows that the average domestic consumer tends to associate price with quality.
E) Niche companies that try to be everything to everyone usually lose their edge in their core business.

Question

Quizplus · Accepted Answer

E) Choice E points out another potential disadvantage of offering products at many price points: A company can lose its competitive advantage in its core business. That would be a reason to stick to one thing. Choice A supports targeting multiple markets. Choice B is irrelevant, because the issue at hand is India, not Taiwan. Choice C is a definition of brand image but doesn't affect the argument here. Choice D talks about domestic customers, but the issue at hand is what to do in India.

Extensive Analysis Reveals That If Personal Devices Offered Indian Customers