Which of the following, if True, would best support Marquand's position?
A) Having information to help it plan gives a business the greatest competitive edge.
B) Information technology has given consumers more choices than ever before.
C) The majority of consumers make at least one online purchase per month.
D) Information technology has greatly increased the choices available to consumers.
E) Most businesses are motivated to take advantage of the latest information technology.

Question

Quizplus · Accepted Answer

A) This would strongly support Marquand's position since it would mean that information technology can be used to greatest competitive edge by a business in planning, as opposed to, for example, sales. Choice B relates mainly to the impact of information technology on consumers and does not specifically support Marquand's position. Choice C may support Stevenson's position since it relates to sales made over the Internet. Choice D relates to consumer choice, although Marquand's focus is businesses' ability to plan. Choice E does not say specifically how businesses use the latest information technology.

Which of the Following, If True, Would Best Support Marquand's