The process by which a firm decides how much to charge customers for its goods and services is
A) supply chain coordination.
B) forecasting.
C) aggregate planning.
D) pricing.

Question

Quizplus · Accepted Answer

The process of determining how much a firm should charge for its goods or services is referred to as pricing. Supply chain coordination is the process whereby a firm harmonizes its operations with that of its suppliers and downstream customers. Forecasting refers to the process of estimating future demand, while aggregate planning involves developing a comprehensive plan for meeting future demand.

The Process by Which a Firm Decides How Much to Charge