The goal of aggregate planning is to
A) dissatisfy customers in a way that maximizes profit.
B) dissatisfy customers in a way that minimizes profit.
C) satisfy demand in a way that maximizes profit.
D) satisfy demand in a way that minimizes profit.

Question

Quizplus · Accepted Answer

The goal of aggregate planning is to balance the production capacity with the demand forecast in the most cost-effective way to meet customer demand while maximizing profit. Therefore, choice C is the correct answer. Choices A and B are incorrect because the goal is not to dissatisfy customers, and profitability is an important consideration. Choice D is incorrect because the goal is to satisfy demand, not minimize profit.

The Goal of Aggregate Planning Is to