The Internal Factor Evaluation Matrix should include from 10 to 20 internal factors.

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The Internal Factor Evaluation Matrix (IFE Matrix) typically includes between 10 to 20 key internal factors that the company can control or has influence over, such as strengths and weaknesses in management, financial resources, operations, marketing, and other functional areas. This matrix is used in the process of strategic management to evaluate the overall internal strengths and weaknesses of the organization and to develop appropriate strategies based on that assessment.

The Internal Factor Evaluation Matrix Should Include from 10 to 20