Which of the following is NOT a key question that can reveal internal strengths and weaknesses of the marketing department?
A) Does the firm have an effective sales organization?
B) Is our product quality good?
C) Are markets segmented effectively?
D) Are the firm's products and services priced appropriately?
E) Does the firm have good liquidity?

Question

Quizplus · Accepted Answer

The question "Does the firm have good liquidity?" is not directly related to the marketing department's internal strengths and weaknesses, and therefore is not a key question for evaluating them. The other choices all relate to the marketing department's performance in areas such as sales, product quality, market segmentation, and pricing, which are important factors to consider when assessing their internal strengths and weaknesses.

Which of the Following Is NOT a Key Question That