Starbucks reaching a deal with Green Mountain Coffee Roasters for that firm to sell packs of Starbucks Tazo-branded coffee and tea in their brewers is an example of which type of strategy?

Question

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Forward integration involves a strategy where a firm acquires or creates entities involved in downstream distribution or selling of its products. In this case, Starbucks is entering into an agreement with Green Mountain Coffee Roasters to sell its Tazo-branded coffee and tea in their brewers, which is a form of downstream distribution.

Starbucks Reaching a Deal with Green Mountain Coffee Roasters for That