Market penetration can be classified as either a conservative, aggressive, or competitive strategy.

Question

Quizplus · Accepted Answer

Market penetration can be a conservative strategy where a company focuses on capturing a larger share of an existing market through incremental improvements in products or services. It can also be an aggressive strategy where a company seeks rapid growth by increasing market share through aggressive marketing and pricing tactics. Finally, it can be a competitive strategy where a company seeks to gain an advantage over rivals by undercutting their prices and offering more value to customers.

Market Penetration Can Be Classified as Either a Conservative, Aggressive