Strategy changes may be highly effective and productive if a supportive culture does not exist.

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Strategy changes may require a supportive culture to be successful. Without a supportive culture, employees may resist change, lack motivation, or even actively undermine the new strategy. A supportive culture helps employees understand the need for change, feel valued and involved in the process, and be willing to adapt to new ways of doing things.

Strategy Changes May Be Highly Effective and Productive If a Supportive