In the BCG Matrix, which element represents the industry growth rate in sales, measured in percentage terms?
A) x-axis
B) y-axis
C) first quadrant
D) second quadrant
E) third quadrant

Question

Quizplus · Accepted Answer

The y-axis in the BCG Matrix represents the industry growth rate in sales, measured in percentage terms. The x-axis represents the relative market share of the company's product in the industry. The first quadrant is where high-growth, high-market share products are located, and the second quadrant is for low-growth, high-market share products. The third quadrant is for low-market share, high-growth products, and the fourth quadrant is for low-market share, low-growth products.

In the BCG Matrix, Which Element Represents the Industry Growth