Which is NOT a required step in product positioning?
A) Select key criteria that effectively differentiate products or services in the industry.
B) Serve two segments with the same strategy.
C) Plot major competitors' products or services in the resultant matrix.
D) Identify areas in the positioning map where the company's products or services could be most competitive in the given target market.
E) Develop a marketing plan to position the company's products and services appropriately.

Question

Quizplus · Accepted Answer

Serving two segments with the same strategy is not a required step in product positioning. It is important to identify the key criteria for differentiation, analyze competitors, identify areas for competitiveness, and develop a marketing plan accordingly. However, serving multiple segments with the same strategy can lead to ineffective positioning for both segments. Each segment may have unique needs and preferences that require a different approach to positioning.

Which Is NOT a Required Step in Product Positioning