Which of the following observations about RFM and OLAP reports is true?
A) RFM is more generic than OLAP.
B) OLAP reports are more dynamic than RFM reports.
C) RFM reports have measures and dimensions.
D) RFM reports can drill down into the data.

Question

Quizplus · Accepted Answer

OLAP reports are more dynamic than RFM reports. OLAP reports allow users to perform multidimensional analysis and interactively slice and dice data for insightful views, while RFM reports offer a basic segmentation method that analyzes customer behavior based on recency, frequency, and monetary value.

Note: Options A, C, and D are not valid observations as they do not accurately describe the differences between RFM and OLAP reports.

Which of the Following Observations About RFM and OLAP Reports