Which of the following shows the products that customers tend to buy together?
A) regression analysis
B) market-basket analysis
C) neural networks
D) cluster analysis

Question

Quizplus · Accepted Answer

Market-basket analysis is the technique used to analyze the products that customers tend to buy together. It involves analyzing the data of customer transactions to determine the frequency of co-occurring items and build associations between them. Regression analysis is used to determine the relationship between dependent and independent variables. Neural networks are used in machine learning for pattern recognition and prediction. Cluster analysis is used to group similar objects or data points into clusters.

Which of the Following Shows the Products That Customers Tend