In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________.
A)confidence
B)support
C)granularity
D)lift

Question

Quizplus · Accepted Answer

Lift represents the ratio of confidence to the base probability of buying an item. It is a commonly used measure in association rule mining to identify the strength of the relationship between items in a transactional dataset. Option A) confidence is a measure that represents the percentage of times the antecedent and consequent occur together over the total number of times the antecedent occurs. Option B) support is a measure that represents the percentage of times the antecedent and consequent occur together over the total number of transactions. Option C) granularity is not related to association rule mining but refers to the level of detail or fineness in a dataset.

In Market-Basket Terminology, the Ratio of Confidence to the Base