Information distortion is exaggerated by the fact that
A)supply chains today produce a large amount of product variety.
B)supply chains today produce a small amount of product variety.
C)the telephone effect is extreme in situations where technology is in use.
D)different stages of supply chains send excessive data.

Question

Quizplus · Accepted Answer

Supply chains today produce a large amount of product variety, which can lead to information distortion as different stages may interpret and react to demand signals differently, causing the bullwhip effect.

Information Distortion Is Exaggerated by the Fact That