The situation in which fluctuations in orders increase as they move up the supply chain from retailers to wholesalers to manufacturers to suppliers is known as
A) market fluctuations.
B) the whiplash effect.
C) the bullwhip effect.
D) lack of visibility.

Question

Quizplus · Accepted Answer

The situation in which fluctuations in orders increase as they move up the supply chain from retailers to wholesalers to manufacturers to suppliers is known as the bullwhip effect. This phenomenon is caused by a lack of communication and visibility between the different stages of the supply chain, resulting in exaggerated demand fluctuations and excessive inventory.

The Situation in Which Fluctuations in Orders Increase as They