The local hominy man is anticipating a bumper crop this year,so he arranges with a chain of grocery stores to stock up on his hominy as part of a Homina Homina Hominy campaign to lure customers in to the stores during September for cans of the divinely salty,yet nutritious vegetable.This approach is an example of
A)DC replenishment collaboration.
B)store replenishment collaboration.
C)retail event collaboration.
D)assortment planning collaboration.

Question

Quizplus · Accepted Answer

The approach taken by the local hominy man and the chain of grocery stores is an example of retail event collaboration, as they are collaborating on an event (the Homina Homina Hominy campaign) to drive sales and foot traffic to the stores during September. The other options are not applicable in this scenario. DC replenishment collaboration refers to collaboration between a supplier and a distributor's distribution center, while store replenishment collaboration refers to collaboration between a supplier and a particular store. Assortment planning collaboration refers to collaboration between a supplier and a retailer to plan the product assortment for a particular category or section of the store.

The Local Hominy Man Is Anticipating a Bumper Crop This