According to Gossieaux and Moran, a hyper-social organization focuses on managing and influencing customers rather than creating relationships.

Name: According to Gossieaux and Moran, a hyper-social organization focuses on managing and influencing customers rather than creating relationships.
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Quizplus · Accepted Answer

Gossieaux and Moran emphasize on building genuine relationships through engagement and collaboration with customers, rather than simply managing and influencing them.

According to Gossieaux and Moran, a Hyper-Social Organization Focuses on Managing