According to Gossieaux and Moran, which of the following observations is true about a hyper-social organization?
A) It uses social media in an organization-centric manner.
B) It creates relationships in which only one of the parties perceives and gains value.
C) It is characterized by a transformation of thinking from market segments to tribes.
D) It is an organization that transitions from a dynamic process to a structured one.

Question

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According to Gossieaux and Moran, a hyper-social organization is characterized by a transformation of thinking from market segments to tribes. This means that the organization shifts its focus from targeting specific market segments to building relationships with like-minded individuals or communities (tribes) through social media. Options A, B, and D are not characteristics of a hyper-social organization according to the authors.

According to Gossieaux and Moran, Which of the Following Observations