Failure to consolidate the forecasting information along the supply chain will result in the Marketing Effect for an organization.

Question

Quizplus · Accepted Answer

The correct term is the "Bullwhip Effect," not the "Marketing Effect." The Bullwhip Effect refers to the phenomenon where variations in demand at the consumer level cause progressively larger fluctuations in demand at the wholesale, distributor, and manufacturer levels of a supply chain.

Failure to Consolidate the Forecasting Information Along the Supply Chain