________ utility is the benefit marketing provides by allowing the consumer to own, use, and enjoy a product.
A) Form
B) Place
C) Time
D) Possession
E) Price

Question

Quizplus · Accepted Answer

Possession utility is the benefit provided to consumers by marketing when they are able to own, use, and enjoy a product. This utility is created through marketing efforts such as advertising, promotions, and sales activities that make products accessible and attractive to consumers. By providing this benefit, marketing helps to increase sales and build brand loyalty by fostering positive associations with products among consumers.

________ Utility Is the Benefit Marketing Provides by Allowing the Consumer