Susannah owns a one-bedroom apartment in Manhattan that she posts for short-term weekend and summer rentals on Craigslist when she plans to be out of town. This is an example of ________.
A) not-for-profit marketing
B) institutional marketing
C) collaborative consumption
D) people marketing
E) consumer-generated marketing

Question

Quizplus · Accepted Answer

The situation described in the question is an example of collaborative consumption, also known as the sharing economy. Susannah is sharing her apartment with others for short-term rentals. This type of marketing involves individuals sharing goods or services with others, often facilitated by online platforms like Craigslist. It is a form of peer-to-peer marketing or consumer-to-consumer marketing, rather than traditional business-to-consumer marketing (people marketing) or institutional marketing. Not-for-profit marketing and consumer-generated marketing do not apply to this scenario.

Susannah Owns a One-Bedroom Apartment in Manhattan That She Posts