The ViVi brand is a line of designer clothing for pregnant businesswomen. If its owner believes that professional women in other countries have a need for conservative maternity wear, the owner of the small company would most likely hire a(n) ________ to locate and negotiate with buyers in other countries.

Question

Quizplus · Accepted Answer

An export merchant is an intermediary who facilitates the export of goods for a fee. The ViVi brand owner can hire an export merchant to locate and negotiate with buyers in other countries, as they specialize in international trade and have knowledge of foreign markets. This would be the easiest and most cost-effective way for a small company like ViVi to expand globally without having to establish a physical presence in other countries. The other options (franchisee, franchisor, strategic ally, and joint venture partner) are more suited for businesses that are looking to establish a long-term presence in foreign markets, which may not be feasible or desirable for ViVi.

The ViVi Brand Is a Line of Designer Clothing for Pregnant