Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps, so it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move. This is an example of ________.
A) straight product extension
B) product invention
C) product adaptation
D) dual adaptation
E) standardization

Question

Quizplus · Accepted Answer

The creation of a new product, the U, specifically designed for standing commuters is an example of product invention. The U was not simply a straight product extension or adaptation of an existing laptop, but a new product that addresses a specific need in the market. It is not a dual adaptation, as it was not adapted to meet the needs of two different markets or regions. Standardization was not a factor in this case, as the U was designed to be unique and tailored to a specific use case.

Sony Found That Japanese Commuters Had Difficulty Using Standard Laptops