When Coca-Cola purchased Culiangwang Beverages Holding Ltd, a company known for marketing multigrain health drinks, the company was pursuing a ________ strategy.

Question

Quizplus · Accepted Answer

Diversification strategy involves the acquisition of companies that are different from the current business of the company. Coca-Cola, which is primarily known for its carbonated soft drinks, purchased a company that specializes in multigrain health drinks, which indicates a diversification strategy.

When Coca-Cola Purchased Culiangwang Beverages Holding Ltd, a Company Known