The market for two-way radios is disappearing. A company with a small share of the two-way radio market would be considered a ________ in terms of the BCG growth-market share matrix.

Question

Quizplus · Accepted Answer

According to the BCG growth-market share matrix, a company with a small share of a declining market (such as the market for two-way radios) would be considered a "dog." Dogs have low market share and operate in low-growth markets, making it difficult for them to generate substantial profits.

The Market for Two-Way Radios Is Disappearing