The pharmaceuticals division of Omni Healthcare holds low market share in a high-growth market. In order to increase market share, managers would be most likely to decide which of the following?

Question

Quizplus · Accepted Answer

Using funds from a cash cow to promote the pharmaceuticals division would be the most likely strategy to increase market share in a high-growth market. This allows for investment in a profitable venture to improve market position without risking funds from other areas of the business. Holding the share or implementing a harvest strategy would not address the need to increase market share, and diversifying or divesting the SBU may not be necessary or efficient at this stage.

The Pharmaceuticals Division of Omni Healthcare Holds Low Market Share