
Which type of research generates nonnumeric results that provide detailed verbal or visual information about consumers' attitude?
A) data mining
B) qualitative research
C) quantitative research
D) causal research
E) descriptive research
Correct Answer:
Verified
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Q60: Ideally, market research should be _.
A) focused
Q67: Which of the following data collection methods
Q70: Which of the following research techniques has
Q77: Which of the following methods of gathering
Q78: A(n) _ is a comprehensive examination of
Q79: Which of the following is true of
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