________ is a type of data collection in which the researcher simply records the consumer's behaviors.

Question

Quizplus · Accepted Answer

The type of data collection in which the researcher simply records the consumer's behaviors is called observation. Option A, Mall intercept, refers to a type of survey research conducted inside malls or other public areas; Option C, Mechanical observation, refers to the use of technology to record behavior; Option D, Focus group, refers to a type of data collection where a group of people are asked to discuss their opinions on a particular topic; and Option E, Neuromarketing, refers to the use of brain scans and other neuroscience techniques to measure a consumer's response to marketing stimuli.

________ Is a Type of Data Collection in Which the Researcher