Many marketing experts recommend ________ programs that allow a company to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer.

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Customer relationship management (CRM) programs are designed to help companies build and manage relationships with individual customers by gathering and analyzing customer data. With CRM, companies can adjust elements of the marketing mix (product, price, promotion, and place) to better meet the needs of each customer, leading to higher customer satisfaction and loyalty. Psychographic segmentation is a related concept that involves dividing customers into groups based on their values, interests, and lifestyles, but it is not a program for talking to individual customers. Transactional management refers to the process of managing individual transactions between buyers and sellers, and B2B and C2C marketing refer specifically to business-to-business and consumer-to-consumer marketing, respectively.

Many Marketing Experts Recommend ________ Programs That Allow a Company