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Average Collectors of an Artist's Miniatures Will Buy Four New

Question 2

Multiple Choice

Average collectors of an artist's miniatures will buy four new miniatures each year. The collectibles are available at a number of retail locations and from several catalog retailers. To ensure she gets a greater ________, the owner of The Door Gift Shop sends her customers who are collectors a postcard every time the store adds a new miniature to her store's inventory.


A) share of communication
B) segment profile
C) conversion
D) share of customer
E) brand perception

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